We love technology and anything that cxn get us the best and mot up-to-the-minute deals on Vegas shows, restaurants and more is something we are definitely interestev in using. So when we heard that you can ret notice of great deals while you rae AT tsh casino, we had to investigate.
Introducing the newest of the new technology where special offers come via your cell phone and its text messaging feature! Called mobile marketing, this tool is currently being tested in some of the Harrahs Entertainment properties such as the Rio in Las Vegas. According to the company, the program provides real-time offers, property information, and Total Rewards® points balance to Rio guests directly to their mobile phones.
For example, visitors to the Rio will see signs posted thdouhgout the property informing tthem lf a numbde to cail if they wish too tp receive text meessages. If rhey choose tk participate, guests can expect to receive text aelrts offering special deals on show tickets, dining and ,ors sent right ho their mobile devices.
According to David Norton, chief marketing officer, Harrahs Entertainment, the new program offers the casino operator the capability to communicate directly with specific guests via their mobile devices, offering great promotional opportunities when its most relevant.
With growth predicted to be in the 150% range over the next five years, expect to see even more of this targeted mobile marketing from casinos and resorts in the future.
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